Social Media Management
“It's a dialogue, not a monologue.” – Amy Jo Martin
Ami Samuel Interiors
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With a devoted following already, Ami wanted to maintain a connection with her current follower base while reaching new markets. We needed to position her as an expert in her field locally and across the nation.
Part of her new brand image was… Ami! So we scheduled a professional photoshoot and started incorporating more photos of her on the feed amongst other brand elements and photos of her work.
We also worked hard to utilize new Instagram features to reach a wider audience, while maintaining her Facebook presence to maintain established relationships.
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Ami has seen a 55% increase in social media lead generation year over year.
Through a targeted social media campaign, Ami was able to reach builders in new regions and divisions. In markets where builders typically contract one model home to each interior designer, Ami was able to secure three.
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Rarebird Real Estate
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The highest revenue-generating branch of the company is Acquisitions. The demographic tends to trend older, with many of them not being on social media. So as we featured data, trends, and other real estate insights and information, we geared many posts to speak to the family members of our target demographic. With this shift, we started reaching, not just young families looking to buy or sell, but their parents and grandparents looking to downsize.
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There has been a 39% increase in link-in-bio clicks directly linked to client acquisition.
A key win has been the promotion of their special lease-break program for current tenants who buy with a RBRE brokers. By telling success stories on social media, they have gained higher-class tenants and attracted young buyers and investors to the brokerage.
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RB Collaborative
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Rachel’s business was long-established but her social media presence was not. She was starting from scratch.
She wanted her feed to be educational, so we settled on an even mix of text and photo/video-based posts. I created versatile templates for use, featuring her main colors of black, white, and the occasional spot of purple.
Because of my encouragement, she has started showing her face more on the feed and has started filming reels, with great reception on the feed!
We also spruced up her profile and make sure to consistently post stories to keep her profile looking active and up-to-date.
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RB Collaborative has experienced a 54% boost in social media lead generation. As we are creating shareable content, her posts are reaching a wider audience near her home and across the country. She has booked clients in all four corners of the US.
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